B l u e F o x J e w e l r y
BeHiNd ThE sCeNeS
We've decided to let you in on our secrets! We are telling you how much work goes into every collection we create. From brainstorming, to creating, to the final product. Check it out!
Research is the foundation of our entire collection. We find what colors and styles are popular and trending that specific season, what styles of clothing are popular, and what are people inspired by? Then we find what materials will compliment those looks. (resin, glass, feathers, gold, silver, pearls, etc.)
After much deliberation and bargain hunting, we order our supplies, and our Designer does her thing! Using the inspiration she received from her research, she sketches up a few ideas. She decides how she will make each piece unique.
By now, our collection is almost finished. We proceed with booking a photographer, location, and models for our upcoming photoshoot. Our in house team holds a preview photoshoot and launches sneak peek pictures for our customers to be excited about!
After our teams have done their own research, we hold a meeting discussing our next possible collection. We brainstorm and pitch fresh and exciting ideas, including what audience we are targeting. How many pieces will this collection have? When are we expecting to launch this collection? All those questions are answered.
Using her inspiration, her sketches, and a glass of red wine, our Designer starts designing the jewelry. Each piece is given an exuberant amount of attention, carefully placing details together. Our web design team then begins the new website design. Color schemes, apps, and placement are taken into consideration. Then our promotion team starts giveaways, and reaches out to customers on social media to sell all our last season stuff.
Walking away from that meeting, we can now begin looking for inspiration for our Designer. We look in magazines, and on Pinterest. We even keep an eye out as we run errands, talk to our friends, or even on our way to work. Our suppliers are contacted, and we look for the best prices to purchase our materials.
Some time later, another meeting is held to discuss what has been done, what we have left to accomplish, and how we are progressing with deadline dates. Ideas for our photoshoot are pitched and confirmed.
Picture time! Our photoshoot takes place with our models, and shortly after our in house team takes product photos. As we wait to recieve the photos from our photographer, we hold another meeting to calculate prices and choose an official launching date. We then decide HOW to launch this collection. Will we throw a private party? Will we be at a fair?
Then we edit and upload our photoshoot pictures and product photos to our main website. We duplicate this entire process for our Etsy Shop as well.
We launch our collection! We hope you love it!